Corneliani taps Tier II cities for spreading in India

High-end men’s brand Corneliani is planning to launch an India specific collection at its Delhi, Mumbai and Bangalore stores. Also in focus is retail expansion in Tier II cities. The brand stands out for its values of tradition and quality offering high quality,

unique styles, exclusive designs and luxury fashion for men.

Increasing r

etail in smaller cities

“We have three EBOs in India, one at DLF Emporio in Delhi, the Taj Mahal Palace in Mumbai and UB City, Bangalore. We are now focusing only on our expansion plans in Tier II cities such as Pune, Chennai, Chandigarh and Hyderabad,” says Prem Dewan, Retail Head, OSL Luxury Collections, parent company of the Corneliani label.

Meanwhile Corneliani has introduced made to measure services for custom-made suits in three weeks. It makes made to measure suits and delivers them to all cities around the world. Sartorial excellence is combined with the pleasure of being able to choose from the most prestigious exclusive fabrics. Corneliani does made to measure suits, tuxedos, jackets, coats, trousers and overcoats. Customers have the option to choose special buttons and linings for all suits and jackets.

Autumn/Winter offering

Its Autumn/Winter 2013 collection has magnificent proportions and shades of pure elegance, epitomised by its pared-down lines and perfect structures. “Featuring stylish suits and exceptional, impeccable pieces, designed for a man, the conquest of beauty is reflected harmoniously in the finest chapters in the history of art, with Mantua as its chosen city. Corneliani understands style and turns it into an unrivalled experience,” elaborates Dewan.

“We have already received the latest Fall/Winter collection. The new design presents a mix of classic lines with an oriental yet contemporary sentiment. Besides the classic black and white, sand tones dominate the collection, while showstopping hotspots of the collection are the intricate knitwear pieces,” adds Dewan.

The brand’s portfolio consists of shirts starting from Rs 12,000, jackets with price tag starting at Rs 70,000, suits Rs 98,000 onwards, trousers at Rs 15,000 onwards, T-shirts at Rs 8,000 onwards and accessories starting from Rs 12,000 onwards.