Crimsoune Club: Sets ambitious growth targets

Aiming to achieve a sales target of Rs 300 crores in the next three to four years, Crimsoune Club brand from Mangla Apparels also wants to add new product categories for women and children. Giving a peek into their plans, Vivek Aggarwal,

Managing Director, Mangla Apparels says, “In 2014, we will have Crimsoune Club Junior with collections covering cotton shirts, trousers, denims, shorts and knitted hoodies for the age-group between six to fourteen years. In the next three to four months, we will start production. We also want to complete our category in the smart casual segment in men, women and kids.”

With over 75 years of rich textile background, the company ventured into apparels in 2005 with Crimsoune Club offering men’s shirts, trousers, denim, T-shirts, blazers and sweat shirts and woven shirts, trousers and denims for women. “We began with men’s shirts. Then we added the other categories. Now we have woolens too and shortly will have knits for women. We change fashion every six months. We focus on fits, colors, styles and fabric construction,” Aggarwal elaborates.

The brand is currently available with 2,000 MBOs and 85 large formats including Reliance, Ritu Wear, Appeal and Pothys. The company also has four EBOs and another one is in the pipeline. “By March 2013, we will have 10 new stores. Of the first five stores, two are in Patna and three in Bhubaneshwar and of the other five two would be in Guwahati, one in Kolkata and probably two in Delhi,” Aggarwal informs. “We have also created a good network in Nepal and have ventured into Dubai. Next year we are planning to participate in about six apparel fairs across the globe. We are also exploring possibilities in Brazil and the Middle East,” he adds.

Last year, the company witnessed an extraordinary growth of 64 per cent. Opines Aggarwal, “Usually our yearly growth is 40 to 45 per cent, this year we are planning a 50 to 55 per cent. We will do this by improving our product range, improving direct retailing and going into e-retail. The first target is to increase sales through our same set of MBOs. The second target is to improve turnover and sales through EBOs. We will have 40 to 45 stores by next year. And by 2014, we will be mature enough for an e-business. After we achieve a sales target of Rs 300 crores, if there is a specific requirement, we will have joint ventures or partnerships,” Aggarwal says.