Deal aims for 40% growth, new product lines

Deal, the women’s wear brand launched over a decade ago, is on track with its plans for 2011. According to Apeksha Patel, Director, “We are targeting 40 per cent growth; launching new products like jacket, over coat, cardigans, sweatshirts etc for the

forthcoming winters. We are pretty much on track with marketing strategies for next year. With product launches we are also coming up with new marketing strategies and advertising plans.”

Deal Jeans primarily a women’s wear brand also caters to young girls with their brand Deal Kids. The company foresees Deal as a one-stop brand for women and plans to add accessories in its range in the near future. For the coming winters, it’s coming up with range of denim jackets, over coats, cardigans, sweatshirts, ponchos, shrugs and waist coats.

Patel says they are targeting a 40 per cent growth rate a year. At the moment its present in 1,500 MBOs across the country which includes: Chunmun, Meena Bazar, Bindals, Aristocrat, Options, MnM, G3, MyMy, Femina Town, Half Ticket and more. Meanwhile it is also exploring new markets within India and abroad. “Deal clothing plans to make its foothold stronger in metros and big cities by adding more EBOs and MBOs. We are also in the process of strengthening our distribution network pan India,” informs Patel.

The brand which has a 60:40 sales ratio between small and big cities foresees the opening up of flood gates in Indian apparel retail market with the wide acceptance of branded products in small towns. Perhaps that is why it is also planning to expand its presence in smaller towns through EBOs and MBOs and strengthening its distribution in these cities. “In recent years, the fashion sense as well as brand attractions have increased in smaller towns. Though there are limitations. People in small towns are more acquainted with brands thanks to the media. It’s an opportunity for brands if they can manage to grab consumer’s attention. But it has its share of challenges like reaching out to them in terms of logistics as well as marketing activities. If a brand can manage to do well in both, they can look for great turnovers,” adds Patel.