Women’s wear brand Deal started its journey over a decade ago with a range of formal wear for women and gradually shifted focus to designer denims. The brand is now focusing on larger retail outreach. “Deal plans to make its foothold
stronger in metros and Tire II, III cities through EBOs, LFS and MBOs. We recently opened at Phoenix Marketcity Mall in Mumbai and are planning more stores in coming years. We foresee Deal entering the international market and reaching greater heights. The European and Gulf market has the maximum opportunity and is open to Asian brands with good quality and excellent fits. Countries like Portugal, Denmark and Spain are strong options while venturing internationally,” says Apeksha Patel, Director, Deal Clothing. And goes on to add, designer denims was a rare phenomenon when Deal entered the segment and was not in the focus of any brand, “So we decided to venture into the potential growth segment. Citing consumer demand, we also introduced denims for little girls and later we introduced tops for both ladies and girls. Since then the brand has been growing stronger.”
Deal’s
target group includes women between 18 to 35 years and girls between six to 16 years. Patel explains, “We believe in giving our target group a piece of what they truly desire. Fashion with style and comfort clubbed together is what we strive to offer.” Deal is positioned in the casual bracket with designer denims and casual chic tops being its USP. Excellent fits and vivacious international style adds to its perfection. “Our aim is to incorporate innovative trends and always be a trendsetter instead of being a follower. There are plans to launch accessories in the near future and with our reach and identity, we are positive about doing well in this area,” Patel elaborates.
Commenting on the growth of the apparel industry and vision for Deal, Patel says, “The industry has had a rapid growth already. By the 2020, the apparel and fashion industry is going to grow two-folds. There will be even more brands and the variety would be vast. Fashion will grow and the consumer’s mind is going to be even more innovative in terms of the choices they make.”
Adding further, she says, “We foresee ourselves as a leading fashion apparel brand with exclusive positioning in the high fashion market. Rising further in India and venturing in the international market is our aspiration for the future. All our fabrics are sourced internationally. The designing takes place at our international office and stitching is done in India.”
Currently, Deal is retailed through 2,000 retail points across India. “Our expansion plans are ongoing and we are present in all leading stores within India. Internationally, we are moving towards European and Gulf countries. We are also in the process of achieving larger penetration by strengthening the distribution channel,” Patel sums up.
