Deal Jeans optimistic about S/S business

With Autumn/Winter ’13 season proving to be positive in terms of planning, timely dispatches, clearance and brand recognition, Deal Jeans is now looking forward to a positive Spring/Summer booking season. “We started our S/S-14 bookings in August and have got a tremendous response.

Our MRP is in control despite rise in raw material costs,” explainsSameer Patel, Director, Deal Clothing.

The company’s future plans include exploring overseas markets and expanding presence of its kids’ wear range to large format stores.

Positive

about S/S’14

“As far as slow economy is concerned, our product range is targeted at women, for whom fast or slow economy doesn’t matter as shopping must go on,” avers Shah. The company has already witnessed a positive booking season and expects secondary sales through large format stores to bring in good results if stocks reach the stores on time. However, as far as MBOs are concerned, Shah says that it all depends on their own planning of when to give stores a fresh look.

Deal Clothing has been in existence for twelve years. It started off with formal wear for women, and gradually shifted focus to designer denim. “With added consumer demand we introduced denim for girls (kids) and with demand and encouragement, we began with tops for both women and girls in 2008. Since then the journey has been moving forward and growing stronger,” Shah says.

Deal is positioned in the bridge to casual bracket with designer denim and casual chic tops being its USP. Excellent fits and vivacious international style adds to its perfection. The brand offers a complete range in women’s western clothing, which includes jeans, coloured bottoms in ankle length and full length, capris, pedal pushers, harem pants, skirts, tees, tops, tunics, dresses, jump suits and jackets.

Retail expansion plans

Deal Jeans collection is available in over 1,000 MBOs across India and more than 200 locations in large formats like Central, Globus, Reliance Trends, Lulu’s and many more. The company has one flagship store in Phoenix Market City Mumbai.

Elaborating on the retail plans, Shah says, “We are looking at overseas market now. We also have plans to take Deal Jeans kids wear to large format stores and online portals. Our kids \wear category has already seen success in MBOs, which has encouraged us to take it further.”

With a turnover of Rs 112 crores, the brand is witnessing growth of 40-45 percent growth every year. It is also witnessing a rapid growth with every portal it has a tie up with. “We do not have our own portal, but are present with Myntra, Jabong, Yebhi, Flipkart and Shoppers Stop among others,” states Shah.