Delhi to host Retail Source India, a domestic fair in July

Retail Source India, a domestic garments fair, will be held from July 19 to 21, 2014 at Pragati Maidan, New Delhi. Organized by the Apparel Exporters & Manufacturers Association (AEMA), the three-day event will bring together an array of manufacturers, retailers, distributors, wholesalers, brands,

fashion designers under one roof. It’s touted to change sourcing dynamics for garments.

Platform for the entire industry

The show will be accessible to over 20,000 buyers of garment, fashion accessories, and supporting services.

Fashion shows, coffee shows, product promotions, highlighting current fashion trends are some of the activities lined up. Being the only domestic show for garment and accessories manufacturers in north India, Retail Source India is being looked upon as a platform for the entire sourcing chain.

AEMA has conducted many promotional activities for the show. These include: road shows in Chandigarh, Ludhiana, Indore, Meerut, personal visits apart from marketing. “We have field workforce meeting all participants and visitors,” says Lalit Gulati, President, AEMA. “Keeping the festival season in mind, the show was planned for July so that exhibitors can showcase and sell their products to shopkeepers for the forthcoming festive season.”

The exhibitors include: makers of women’s and men’s, lingerie, sportswear, babies and children’s wear, evening wear, swimwear, festive and bridal wear, ethnic wear, handbags, fabrics, buttons, labels, inspection, testing and certification services and fashion magazines. “All kinds of domestic readymade garment manufacturers will be a part of the event. We are expecting 155 exhibitors from Delhi, Ludhiana, Mumbai, Bangalore, Kolkata, Tirupur, Jaipur, Amritsar, Chandigarh etc, and targeting over 20,000 visitors,” Gulati says. Exhibitors can look to widen their sourcing base apart from meeting new customers, get easy access to latest trends, best market strategies, innovative displays, and feedback from established entrepreneurs among other things.

Scores of exhibitors, visitors to line up

In addition to thousands of readymade apparel stores and buyers, large retailers like Reliance Retail, Pantaloons, Madura Garments (Louis Phillippe, Van Heusen, Allen Solly, Peter England, People, Planet Fashion & The Collective), Big Bazaar and the likes of Walmart and Blackberry are expected visit the show. Top online retailers like Snapdeal, Flipkart, Jabong and Myntra etc are also expected.

Gulati believes the event will foster B2B business, “Exports are slow and many manufacturers are focusing on the domestic market. Moreover, many were unable to get a platform to directly interact with manufacturers. This event will give an opportunity for B2B business. Manufacturers from north and west India can display their latest festive focused collections. Being centrally located, the venue, Pragati Maidan, is easily accessible by metro and by road.”

Retail Source India is a must for those who want to tap the domestic market and look for latest trends. The show gives an excellent platform for networking and establishing contacts with India’s top domestic garment manufacturers and retailers.