Denis Parkar: Making its presence felt in India & overseas

Ethnic men’s wear brand Denis Parkar from the house of Creative Edge Mens Wear is looking at expanding its retail presence across India and overseas. Moving forward, it wants to be a one stop wardrobe solution provider for men.

Launched in 1994 in New Delhi, the company has built upon its initial focus of manufacturing men’s suits and coats the domestic market. “After establishing our presence in 1999, we extended Denis Parkar product profile to offer men’s formal suits and coats, shirts, trousers, Indo-westerns and sherwanis. Widening its horizons, the company also gained ground in the production and supply of world class garments for its domestic and overseas clients. The main objective of the company is to stand up to the buyer’s expectations with consistent quality backed by its R&D division equipped with the latest technology, a team of highly qualified technocrats and adhering to timely schedules,” explains Manoj Gupta, Director, Denis Parkar.

Today, Denis Parkar enjoys a market share of more than 25 per cent in Indian men’s wear suits and coats segment and is available with 650 MBOs across India. Parent company, Creative Edge exports its merchandise to international markets such as the US, Canada, Dubai and Bangladesh. Elaborating on their expansion plans, Gupta says, “This year we have grown in MBOs by 25 per cent and are eyeing expansion in Tier II and Tier III cities. We have our strong dealer network across India and though we don’t have EBOs, we have two brand outlets under the name of Gagan.”

“There is a great potential for Indian ethnic wear in markets outside India, we have some regular customers from outside India. People outside India are getting attracted towards Indian ethnic wear due to its styling and craftsmanship,” he adds.

Optimistic about the festive and wedding seasons ahead owing to its ethnic and Indo-western offerings, Gupta opines that since Indian apparel industry is increasing on a larger scale due to the influx of international brands entering the country, domestic brands are also becoming more powerful. “In 2020, this business will be in the hands of corporate organised sectors with FDI making it customer oriented and price competitive. The ethnic market in India is wedding-based and so the market is bound to grow. The Indian wedding is a culture in itself and NRIs are further fueling its growth.”