Designer Nivedita Saboo spreads India presence

Opening doors to her luxe boutique at Kalyani Nagar in Pune this autumn, designer Nivedita Saboo is busy working on an exciting collection for the Pune Fashion Week scheduled for September 27 to 29 of this year. Talking about her retail presence, Saboo

says, “We have a flagshipstore in Pune’s Fergussion College Road and will be soon opening a store in Kalyani Nagar spread over 5,000 square foot. This would cater to men’s couture wear and prêt-a-porter. We also retail out of multi-designer stores like Anahita in Hyderabad and Amara in Mumbai.”

Retail on t

he rise

The ‘Nivedita Saboo Couture’ wedding assemblage this year will be chic and subtle. The colours are vibrant with a mature undertone. “I have developed the prints and fabrics to suit the collection. You will see a lot of experimentation with techniques and surfaces in the garments. There will be a subtle shimmer of diamantes combined with the beauty of silk thread embellishment and minimalist but sexy detailing in this collection,” explains Saboo.

Though an established women's wear brand, she also creates men’s wear range under her label. The range offers custom menswear designs, superbly handcrafted line of shoes, bags and accessories like ties, pocket squares, bow-ties, belts and wallets among others.

They also have a vast range of outfits and exciting styles in a variety of cuts and fabrics for men and women. “We believe in creating outfits that add to the experience of the occasions in our valued patrons’ lives. From diffusion tunics, anarkalis, sarees, blouses, lehenga’s, bridal ensembles and gowns, shirts, coats, trousers, pants, and more,” elaborates Saboo on the product line.

Establishing brand presence

Saboo has showcased her range at various international fashion weeks like London, Paris and Hong Kong. “Expanding on this and catering to our international customers is next on the agenda,” she says adding, “However, the Indian market remains our priority.”

The designer recently dressed European socialite Maria Shatalova the wife of the famous Russian football player Pavel Pogrebyak for the Cannes Film Festival 2013. “My designs have been consistently appreciated and donned by some of the biggest names in the fashion and glamour circuits like Kareena Kapoor, Karizma Kapoor, Vivek Oberoi, Randeep Hooda, Diana Hayden among others. I also designed award-winning wardrobes for Femina Miss India Pooja Chopra and Grasim Mr India Viraf Patel which has received some raving reviews,” she informs.