Designers find etailing a lucrative option
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Fashion
Designers take advantage of etailing
Not only designers, even big fashion houses like Madura Fashion & Lifestyle and others are taking the e-tailing route, citing huge growth momentum in the segment. Of course, designers logging on to take advantage feel that one needs to set up a different department to handle the e-tailing business with a team required to look after planning and logistics to ensure that the right product is delivered as per consumer’s requirements.And even though relatively a small customer base is logged on to the net for shopping fashion, designers and exclusive fashion portals are not deterred. In fact, they put in a lot of effort to make things work in their favour. They are paying keen attention to timely deliveries, efficient back-up system and infrastructure apart from offering wide choice and price-points. Web-only clothing retailer Freecultr, for example, as part of its ‘Fashion Freedom Project’, has collaborated with designer labels such as Lecoanet Hemant and Shivan & Narresh on capsule collections designed by the latter.