Optimistic about phenomenal growth ahead, Dixcy is chalking out plans to launch premium products under each of its existing categories. Also on its drawing board is opening EBOs and launching e-commerce platform. Elaborating on their plans,
Raghul Sikka, Director, Dixcy Textiles says, “Last season has been extremely good for us in terms of bookings and sales. So we are expecting the same from the forthcoming season. We are at Rs 350 crores and our brand is gunning for a phenomenal growth in the next two to three years.”
“We
will soon be including fashion lingerie to our brand’s product line. We are aiming at excelling and becoming a leader in all the product lines that we offer,” says Sikka. The brand is already offering a range of casualwear, thermal wear and innerwear for men, women, boys and girls and now is in the process of introducing premium products in each category. “Currently, our products are sold through over 1lakh retail counters and we are growing. Our distribution network is well spread and reaches all corners of the country. We will soon be opening EBOs with about two to four stores lined up. We would also be available online through Scottshoppe.co.in,” explains Sikka.
Dixcy Textile was incepted in 1982 as a small scale unit in Tirupur, Tamil Nadu, the hosiery capital of South India. The small scale unit has been transformed into a company that is known across the country for its high quality hosiery goods for men, women and children. Various brands under the company’s umbrella include Dixcy Scott – inner wear, casual wear and thermal wear, Scott for her and Dixcy Josh.
Commenting on the brand’s USP, Sikka says, “Our brand is powered by 4X Dry Technology. It performs four vital functions: absorbs moisture four times faster, leads to faster evaporation, leaves skin dry and protects skin from scratches. We have come up with some very innovative sports vests and fashion briefs that are first in the category.”
