Do U Speak Green, taking the green cause beyond India

Do U Speak Green has become India’s first webstore selling eco-friendly product range. “We aim to make Do U Speak Green the world’s best eco clothing brand. We have a turnover of Rs 50-60 lakh at the moment, and our growth rate is 40 percent

year-on-year,” says an optimistic Shishir Goenka, Director, Do U Speak Green.

The brand launched three years back is witnessing steady growth in a challenging market, where awareness about eco-friendly clothing is gradually setting in. “Domestically it’s a big challenge for us but we are growing slowly and the percentage has increased especially in certain markets. We wanted to contribute a part of our sales to environmental conservation, so we thought the best way to do this would be using natural fabrics and also the style should promote concern for the environment. If you see our website, the triple bottom line approach where we try to help socially, environmentally and economically. So we have a graph there,” explains Goenka.

The brand has a strong presence online and has a few stores stocking organic products in cities like Goa, Delhi and Mumbai. “We are also present in some 10-12 Mahindra Holiday resorts and export to Europe, the US, Australia,” he says. Do U Speak Green is registered as a trade mark brand in Europe, US and Canada.

The website and stores retail casual and yogawear line for men, women and kids. And is expanding the yogawear segment more for the international market as there is a huge demand for these products. Divulging more details on the range, Goenka says, “Yogawear is now catching up as more and more consumers now opt for healthier lifestyle and Indian yoga is a big hit abroad. Our yogawear is also becoming popular in the domestic market. It is similar to active wear just the styling is different it has more layered apparels, and the fits are also different. The fabrics are also softer and they have prints that go well with the theme of yoga, like we have Om and Chakra prints.”