Dollar Industries, known for their innerwear range plans to diversify into the outer wear segment. The aims to become a complete garment brand for men, women and kids. Meanwhile they are aggressively expanding their reach throughout India
and abroad. From a humble beginning in 1996 the company has become a force to reckon with in the innerwear market. As Vinod Gupta, MD, Dollar Industries says, “Today, the company’s reach spans 26 states, making us one of the country’s top five hosiery undergarment manufacturers.” The brand has won three national awards in 2006, 2007 and 2009 for best brand and excellence in men’s innerwear segment from CMAI.
Dollar
also has a strong presence in international market as well. It sells through retail chains like Carrefour and Lulus and in the growing market of the Middle East. “But we are always looking and thinking ahead. Our ongoing mission is to continue to push boundaries to deliver the experience and excitement that our customers expect. The company anticipates Rs 450 crores turnover by the end of this fiscal,” adds Gupta.
The USP of Dollar Industries are the people associated with the brand like the customers, employees, team members, the communities in which they work.The company is proud to stand by integrity and transparency in all its dealings and ensures adherence to the highest standards of business ethics. Elaborating on the brand’s reach, Gupta says, “Initially, the target group were only men but it has changed over the years, and now includes women and kids.” In fact, Dollar enjoys a 15 per cent market share in the branded innerwear segment in India. “At Dollar, we understand the importance of a good underwear in the lives of the customers therefore, we make all possible efforts to keep our designs comfortable and stylish,” Gupta sums up.
