Despite the labour problems that the company faced in Ludhiana last winter, the brand was able to achieve 15 percent growth. And it’s looking forward to increasing production capacity by 30 percent. “There was a huge labour problem in Ludhiana
due to which we could not boost up production to the extent we wanted. Apart from this, we were able to register good growth. This time, we expect good growth in our bookings since we are concentrating on increasing our production capacity,” say Director-duo Ashwani Khera and Deepak Loomba, Snuzzy International makers of the brand Fabmark.
The
brand was launched in 1991 with shirts and then ventured into traditional and festive wear like sherwanis, coats and suits in 2000. “Today customers want variety. They want a western touch in ethnic, ethnic designs in western” they explain. This festive/winter, the brand is introducing coats in latest designs in a variety of fabrics imported from China. There is also an addition of new and bright colours. In sherwanis, there are a lot of embroideries in bright colours and cuts. Shirts are in linen having a complete designer touch.
The brand’s collection is available with about 300 retailers in Himachal Pradesh, Haryana and Punjab. “We would like to expand but that depends on production. There is a huge labour shortage. We had to revise labour rates, install new technology and systems. Compared to last season, labour rates have gone up by almost 50 percent. As of now, we are concentrating on Himachal Pradesh. Since we are increasing our production capacity by 30 percent, we will also try our best to increase our MBO network by 30 percent. We also export to Australia,” they explain.
