The Creative Group, a leading Indian apparel exporter, have launched brand Fusion Beats, citing an opportunity in the fusion wear segment. “Fusion Beats has successfully established itself as an exquisite and youthful women’s fusion wear brand,” says Radhesh Kagzi, President, Fusion Beats, adding, “We are planning to open exclusive brand outlets in the coming year. Our expansion plans include, foray into metros, Tier II, III towns. It also includes expansions in EBOs and other LFS. We are working towards increasing Fusion Beats’ presence pan India.”
The group’s other successful brand 109 °F currently has 28 exclusive brand outlets all over India, including one in Nepal. And Fusion Beats is a part of all these EBOs. “We are planning to roll out 6 to 10 more EBOs this year. We are present at over 100 outlets of national chain stores like Shoppers Stop, Lifestyle, Pantaloons, Central and Reliance Trends. Besides these, we are also available at most regional chain stores such as C&M, Biglife Rituwears, Stanmax and Sohum Emporia, among others,” Kagzi explains.
Fusion Beats store opening
Though the brand was launched just about over a year ago it has managed to achieve an annual turnover of Rs 29 crores witnessing a considerable growth every year. Fusion Beats is growing at 58 percent since last year.
The Creative Group has been among the leading apparel exporters of India since 1974. It has been exporting to several leading brands all around the world. “We export to Abu Dhabi, Dubai and Nepal. We foresaw the potential of fusion wear in India and therefore, launched Fusion Beats,” tells Kagzi.
The wide product range offered by the brand includes tops, long tunics, dresses, jackets, sweaters, vests, jeggings, leggings, patiala and palazzos. The collection is available in solids as well as with unique and delicate prints and embroideries. At present sheer fabrics in jewel tones and soft pastels in stylish asymmetrical cuts, along with lace detailing are the USP of Fusion Beats range.