GAS Jeans: Targets Rs 40 cr turnover by ’14

After re-entering India in 2010, GAS Jeans is looking at a turnover of Rs 14 crores for the fiscal 2011-12, by increasing its point of sales. With an increase in its retail presence business is projected to grow to Rs 40 crores by 2013-14. M M Kamath,

Director, GAS Jeans explains, “We currently have seven EBOs across major cities like Ahmedabad, Delhi, Hydrabad, Ludhiana, Mumbai and Pune. GAS is gradually enlarging its distribution with more EBOs also in Tier II cites. We are aiming at opening stores in Chennai, Amritsar and Chandigarh by the end of this year. In addition to its stand-alone stores, the development for distribution will continue through the following months with additional exclusive areas in different cities across the country.”

Adding further, he says, “We also plan to enter e-business from A/W’12. Our own ecommerce site is in process. We would be looking at venturing with various premium fashion websites.” The brand currently has a strong presence in Ludhiana, Patiala, Chandigarh, Jalandhar and Jammu through LFS like Shoppers Stop and Kapsons.

The parent company was launched in the early 1970s in Chiuppano near Vicenza, in the heart of Northeast Italy, as a result of the passion and creativity of Founder and Chairman Claudio Grotto. Over the years, the company and the GAS brand, registered in 1984, have enhanced its image through the creation and distribution of high quality collections. GAS started its sportswear/jeanswear in the early 70s eyeing demand for such products. “With the new millennium, the market started saturating and in 2008, the economic crisis affected the fashion sector in general and jeanswear in particular. It was a big challenge but for brands, who have vast know-how, long lasting expertise and a constant pursuit for research and innovation, like GAS, in surviving and finding a new pulse and impetus,” explains Kamath.

Grotto SpA has been designing, manufacturing and distributing men’s, women’s and children’s clothing, footwear and accessories collections under the GAS label for nearly 30 years now. Today, it is an international company, determined to further expand its presence abroad, particularly in Europe and the Far East, and it implements a strong vertical retail strategy on a global basis.

“Denim is in the GAS DNA. It is its history and its future. An unbreakable tie that has marked the growth and international recognizability of the brand, and which continues to be the axis around which the collections revolve. Being a premium lifestyle brand, GAS offers essential, stylish and sensual fashion that have a universal appeal for its cosmopolitan patrons,” Kamath exclaims. GAS has been innovating and offering latest international styles and designs to the customers each season. And with its latest offering for the AW’12 season, the brand has introduced innovations like 3D, chiaroscuro and leather effect in its authentic denims, best seller-jeggings and chinos range in the India market.