Globe to add new range for infants and toddlers

Citing a vacuum in the branded kids’ wear segment, Globe Kidswear from the house of Tech Midas Retail increased its production strength by 300 percent compared to last year. This was done to meet the growing demand. Now the company plans

to launch Baby Globe label offering full range for infants and toddlers.

Taking about the brand’s USP, Rohit Mohanty and Balasubramaiam, Co-founders, Tech Midas Retail explain, “We have tried from the day one to make Globe kidswear an LFS friendly brand. This means we offer best and fast service with high quality merchandise at affordable prices to our LFS partners. We bring in fresh new styles every month across categories based on seasonal plan. Working on this simple strategy we have grown 130 percent, year-on-year for the last four years.”

With few major brands vacating retail opting out from this space, Globe Kidswear decided to make the most of this opportunity. “We plan to scale up within our resources. With more than 80 LFS and 10 EBOs in our network, we are planning to explore the EBO vertical in mid-size cities this year. In the next 2-3 years, we wish to increase our EBO presence to 50 and LFS to 200,” explain the duo divulging details on the retail expansion plans.

The product line includes T-shirts, shirts (full and half), denim and cotton cargo trousers, 3/4th Jamaicans, shorts and relaxed wear (sports and night wear) for boys. Girls wear includes dresses, party wear dresses, tops knits and woven, denim trousers, caprices and relaxed wear (sports and night wears) apart from knitted slacks and tights. For the forthcoming festive and winter season, the brand plans to introduce a range of colour trousers and denims, ethnic range for girls and party wear and relaxed wear for boys and girls also in addition to its current categories.

“As per our plan we are set to touch Rs 10 crores target this fiscal. Our focus has always been to achieve brand positioning in the available formats rather than spreading width. However, there is organic growth by default in all the LFS formats we are present in. Apart from this we are sincerely working towards our EBO vertical. We have Rs 20-23 crores on the cards,” the duo sum up.