Hang n Hold will open EBOs next year

With aggressive online penetration, Hang n Hold the brand from Swami Textile has plans to open its own stores next year. And despite stagnant market conditions the company expects 25 percent growth. Ashish Jain, Director, Swami Textile says that apart from witnessing

positive growth through online channel, his company is looking to opening its own EBOs along with exporting to Spain, France in the coming year.

Hang n Hold's EBO plans for 2014

With a presence in 15 states through 800 MBOs, Hang n Hold enjoys a strong hold in Delhi, Banaras, Kanpur, Jaipur, Bangalore, Mumbai, Lucknow, Chennai and Chandigarh. The range is also available at large formats like Reliance Trends and Lifestyle.

Commenting on the company’s retail expansion plans, Jain says, “We have a franchisee in Chandigarh and Jalandhar. We are targeting exports to Spain, France apart from opening our own stores in 2014. We are looking at western India and will start with four or five EBOs. These will be company owned and managed and spread over about 2,000 square feet. We will open these in Punjab and Chandigarh.”

The company is present on some shopping sites and expects a growth of 50 to 80 percent in this segment. E-business is already doing well in the US and UK.

Wide product range

For this season, the brand has done embellishments like Swarovski, patchwork and sequins. Jain says, these are value additions because the market is saturated with designs. The product range consists of scarves, kurtis, winter coats, tunics, tops, leggings, shrugs and crepes.

“In scarves, we have woolen jacquards, woolen prints. These are bright in colours. Coats are wool based and slim fit in shades of red, black and teal. Kurtis have highlights, fusion of fabrics, and fusion of textures in the fabric and woven lines. We also do summer wear. For summer, we have scarves and loose fitted garments like kaftans in neon colours, new fabrics and new prints,” explains Jain.

The company has been in textiles business since 1954. It has been exporting to many countries and major brands since 1996. “In 2011, we thought of launching our own collection in India and started with a collection of scarves in MBOs. Then we went into women’s wear. We have kurtis, winter tweed coats, kaftans, tunics, tops and leggings,” says Jain.

The company has a fully integrated unit with in-house spinning, weaving, dyeing and process house, with 120 powerlooms, 40 handlooms and 30 shuttle-less dornier rapier looms with fabric widths ranging from 190 to 340 cm, and multi gauge hand-flats for knitting.