J Hampstead the premium range of suitings from Siyaram Silk Mills, has signed up Bollywood’s super star Hrithik Roshan, as its brand ambassador. Ramesh Poddar, Vice Chairman & MD, Siyaram Silk Mills is very pleased at the
association between the brand and the filmstar. “It’s stylish, fashionable and is aimed at the young achiever. So we were wondering who would best fit the profile of the brand. And we could find no one other than Hrithik Roshan. We liked his charm, his physique, the way he carries himself in a suit. And we felt he would have a tremendous impact. We have taken him as brand ambassador because he is fashionable, stylish, fashion-conscious and an achiever. And he has an international appeal.” J Hampstead has already done a photo shoot with Roshan recently. For the shoot he sported different looks to go with each of the suit made out of premium fabric.
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ppy with the association, Poddar feels this endorsement goes beyond consumers. “Our retailers and dealers will be pleased to know we have signed on Hrithik Roshan. He is a superstar and his brand ambassadorship will have high brand recall value for J Hampstead.” For the spring/summer the brand has introduced its global range of linen and cotton fabrics to indulge the demand for contemporary clothing. The color pallet ranges from classic super whites to more exotic shades. The cotton range of shirting and suiting are made from the finest of Egyptian cotton.
J Hampstead with a heritage of making high quality suiting fabrics for the fashion conscious European has been meeting the aspirations of discerning Indian consumer with its premium quality fabrics. Its worsted range is specially created to give the consumer fabric that is smoother, silkier, more lustrous and softer than any other.
J Hampstead is focused on outreach beyond metros as it feels the purchasing power is not limited to these cities alone. Available in Tier-I, II, III cities, J Hampstead is found even in places like Gorakhpur and Samastipur. “We are thinking of going to new markets. We see a 50 per cent growth with J Hampstead in the next year,” sums up Poddar.
