Jabong aims to be a one-stop-shop for fashion & lifestyle

Fashion and lifestyle e-portal Jabong.com aims to delight its audience through exceptional service and a wide assortment of products. “Our vision is to be the one-stop-shop for fashion & lifestyle needs of Indian consumers by offering them exceptional

service, a wide variety of products across categories in line with current trends for everyday fashion and lifestyle needs. Our growth strategies are built on the foundation of understanding the needs of our customers,” explains Praveen Sinha, Co-founder, Jabong.

Specifically in the kids’ wear category, which is considered to be difficult to manage in an online business model Sinha says that though it has remained a relatively new and untouched territory in e-retail, it is picking up pace slowly and steadily. “The reason is in the urban set up of today,” he opines “It has been observed that most of young couples are working which hardly gives them time to go to market or malls. Shopping online is convenient and with the vast collection available online they are spoilt for choice.”

Jabong offers more than 2,000 products and over 50 brands in kids’ wear alone. Sinha points out while it is correct to say that convenience is the reason why people shop online in metros, in Tier II cities the major reason why people shop online is accessibility. “People in smaller towns have aspiration and purchasing power to buy but do not have accessibility to the products,” he says.

The basic advantage that online players offer is convenience and wide assortment. “But it is important that we offer a wide variety according to the needs and preferences of our consumers. Kids’ wear as a business holds a huge potential for consumption as there is a wide gap. Digital medium is a very new concept in India and is still at a very nascent stage and selling kidswear online was a big task. Our main aim was to give parents a wide assortment of premium and trusted brands. We have tied up with brands like Gini & Jony, Disney, Adidas, UCB and Biba for kidswear,” tells Sinha.

Jabong caters to consumers across India, from big cities like Delhi, Mumbai, Chennai, Kolkata to small towns like Bareilly and Rampur. The site updates stock from time to time according to the latest trends and styles.