Jealous 21 inks musical partnership with Universal Music

Jealous 21, the exclusive women’s wear brand that pioneered hip fit jeans, has associated with leading music company Universal Music to co-promote Bollywood diva and now international pop star Priyanka Chopra’s latest international single ‘Exotic’ ft.

Pitbull. Rachna Aggarwal, CEO, Indus League shares the company’s plans to further establish Jealous 21’s brand identity through the launch of a new accessories label under its portfolio.

The musical

association…

As a part of this association Jealous 21 organised a contest called ‘J21 PC Exotic Contest’ where five lucky winners got a chance to meet Priyanka Chopra. The Jealous 21 Facebook page also ran a caption contest where fans got to win Jealous 21 gift vouchers. Commenting on the brand’s partnership with Universal Music, Aggarwal says, “Priyanka Chopra is the perfect representation of today’s young women and also India’s most sought after fashion icon. There is nobody who personifies oomph better than her. It is our honour to associate with Universal Music who has been instrumental in giving Jealous 21 an opportunity to promote Priyanka Chopra’s single ‘Exotic’ featuring Pitbull and we feel proud to be a part of the success story.”

The single ‘Exotic’ ft. Pitbull is a follow-up to Chopra’s successful 2012 debut international single ‘In My City’ with Will.i.am that broke all records for a single in India. ‘Exotic’ released this July and has gone on to become a huge hit with over 300,000 cumulative physical and digital sales. The single shot up to the number one spot on the iTunes India charts within two days of its release while the video for ‘Exotic’ has till date gathered almost 16 million views on YouTube/Vevo.

Brand’s future plans

Jealous 21 from Indus League, a division of Future Lifestyle Fashion, captures the spontaneity and excitement with its new range ‘Hottie’ for slim hips, ‘Hour Glass’ for regular hips and ‘Bootilicious’ for curvy hips through the brand expression, ‘Oomph’. “We are coming up with a special category called ‘Jealous by Ayesha’. Ayesha is an accessories brand. It will be available in our stores soon,” Aggarwal explains. She goes on to point out that since Indus League is a part of Future Lifestyle Fashions, they don’t have a separate turnover. “But yes we are estimating a growth of 20-22 percent growth this year,” he adds.

Indus League’s brand includes Indigo Nation, the fashionable and stylish clothing brand for men, Scullers, the premium smart casual brand, French fashion brand Daniel Hechter and the iconic sportswear brand, Manchester United. Other brands include Jealous 21, Urbana, Urban Yoga and John Miller. The newest addition to Indus League’s list of brands is ‘Mohr’ a premium fashion brand for women. Indus League sells its brands through over 250 stores with more than 100 exclusive brand showrooms in 30 cities. The brands are also present in large retail outlets like Pantaloons, Central and Reliance Trends.