Jealous 21: Targets 100cr turnover by next fiscal

Growing from Rs 80 lakh to Rs 65 crores over the last seven years, Jealous 21 from the stable of Bangalore-based Indus League Clothing is now aiming to become a Rs 100 crores brand by the end of the fiscal 2013-14. As Modita Tripathi,

Senior Brand Manager, Jealous 21 explains, “Given the fact that every single woman has different body shapes, especially hip sizes. The styles and the concept created by our brand have been unique. There has been a continuous effort to introduce new styles and products every season and the brand turnover has rapidly grown from just Rs 80 lakh to Rs 65 crores.” Jealous 21 was the brand first to offer three hip sizes for every waist and has launched magic jeans for which changes color with body temperature.

Tripathi says, “The rest of the Spring/Summer Collection 2012 has more wonders, designed to suit the very ‘happening’ life of the young fashionable college girl. The new Tattoo range of T-shirts, with bright colors and bold graphic motifs inspired by body-ink, is the ideal casual-wear for hanging out. The Sunwashed Denim is another surprise in the Collection. These jeans in delightful pastels are likely to be the coolest shades this summer. Another highlight is the Sparkle range of slick party dresses that are sure to set the dance floors ablaze. Cropped denims are back with bright funky tees, including a new array of colors and graphics in Power puff tees.”

Founded in 2005 by Indus league Clothing, Jealous 21 has revolutionized the entire concept of jeans. Working on the idea of getting the perfect fitted jeans for Indian women body-types especially at waist and hip, company came up with three hip sizes for every waist-size concept. A casual, stylish, trendy brand it encourages every girl to speak her own mind, set trends and be confident. They cater to college and teenage girls and young women for whom the most essential clothing is a pair of jeans. The brand’s collection includes hip fit denims in various washes and value additions, super skinny jeans, jeggings, cropped denims and magic denims. In top wear range brand has power pricing coloured and printed tees and knit and woven tops.

Commenting on the brand collection, Tripathi says, “We have around seven to eight collections per season in both tops and bottoms. Fast fashion approach for a young brand like Jealous 21 would definitely work in India, given the fact that young girls like to wear something new every other day and make a new fashion statement.”

Brand’s collection is available in 28 EBOs out of which 22 are company owned and six franchisees. “Apart from this, we have our presence in 64 Pantaloons, 20 Centrals and 57 Reliance. The brand is also present on e-platforms like Myntra, Future Bazaar, apart from a few more online channels. We plan to expand more in this aspect as this medium of business is also slowly becoming a huge hit with the young target audience,” Tripathi adds.