Targeting a turnover of Rs 400 crores over the next five years, menswear brand John Miller from the stable of Indus League Clothing is also looking at an increase in its pan-India presence. And the focus is on Tier II and Tier III cities through
the franchise route. Talking about the brand’s USP, Modita Tripathi, Senior Brand Manager, Indus-League Clothing (John Miller) says, “It’s a sharp formal wear brand that helps young executives play their part in a successful corporate career. The brand offers complete wardrobe solutions from shirts, trousers, suits to accessories like wallets, belts, socks, handkerchief and ties.” Confidence according to John Miller is not about accepting givens. Instead, it’s about creating favorable situations, believes Tripathi. The brand is aimed at 24-30-year-old men who are middle level executives.
John
Miller comes up with two collections in a year. Its latest collections are -- Debut, Official Twist, Power Play, Club Class. Commenting on the vision for 2020, Tripathi opines that in 2020, convenience will be the key and ‘all under one roof’ or shopping destinations rather than standalone flagship stores will be the order of the day. Online shopping will boom for products where tangibility or shopping experience takes a back seat over convenience. There will be an end of mass production and production would move towards the new paradigm of customization/personalization/intelligent production/logistics and distribution.”
In its endeavor to offer something new all the time, John Miller introduced new innovations in the brand such as power pricing, ridge collar and suits and blazers in tailored fit. The brand’s collection is currently available in 23 EBOs, 165 MB0s, among others. It’s also retailed online through Myntra, Future bazaar, Fashion and you etc.
