hough business during last winter did not meet expectations for most winter wear makers, this year they are optimistic things will fall in place. But there were many brands who despite the recession did brisk business and Juelle a brand from
the house of Turbo Retail is one of them. The brand sold around one lakh pieces last year. “It was more than our expectations. This year, we expect to grow 20 to 25 per cent over last winter,” opine Guneet Singh and Japneet Singh, Director & Creative Director, Turbo Retail, adding, “Since we are moderately priced, we may get a good response.” Just a two-year old brand Juelle has already succeeded in carving a niche for itself in the top-wear segment. Achieving a turnover of Rs 18 crores last fiscal, the company is looking forward to achieve a target of 25 crores this year.
The
brand’s product range consists of upper wear for young women and girls. “We do a variety of necks—cowl neck, boat neck, for pre-winter we have full sleeve T-shirts or slightly heavy GSM T-shirts, whereas for winters we have a line of sweat shirts, cotton sweaters, woolen sweaters, lambswool sweaters, high quality wool plus lycra blends. Apart from woolen and cotton sweaters range, we have developed wool-nylon-polyamide polyester blends. They are soft to feel and rich to wear. Then we have a big range of jackets, coats and leggings for winter. In summer, we do T-shirts, casual tops, textile tunics and dresses plus lounge wear,” adds Singh.
The company plans to introduce capris in summer 2013 followed by denims, casual trousers and other bottom wear apart from concentrating on the woven range and one piece dresses in a big way.
On the retail front, Juelle’s products are present in 1,400 MBOs. “We are looking to add another 150 MBOs. We will be present in 30 to 35 locations of Reliance Trends this year. The range is also available online on some portals, but we are coming up with our own e-commerce platform and dedicated Facebook page. On the export front, Juelle goes to Saudi Arabia, Bahrain and Dubai,” the duo opines.
