Just I to add more LFS, MBOs to retail network

Preparing to enter large format stores like Shoppers Stop, Reliance Trends and Lifestyle, Just I the brand from Ahan Apparel, is on a mission to create a bright future for its huge family of retailers, franchisees, storekeepers along with its employees

and stakeholders. The promoters who have been in the industry for nearly 20 years are now working on an aggressive retail expansion plan. Ahan Apparel was formed in 2003 to consolidate the total business of textiles and garments under one umbrella with a handful of highly qualified, motivated and talented individuals.

“With their honest efforts, will power and long term vision, the brand was launched in 2008 and named as Just I with the intention of creating a beginning of new era in the industry. The company foresees a huge potential in the gap for quality products with the value for money concept,” explains Arvind Gupta, Director Ahan Apparel.

Every season, Just I offers a wide range of merchandise that is contemporary and fresh in look and style with a perfect finish. Just I has a young and dedicated design team that has a strong focus on innovation and creativity. The brand is positioned as a mid-segment lifestyle brand that offers urban fashion at value-for-money prices.

The brand collection is retailed through 50 EBOs and 350 MBOs. “We will add 50 MBOs in the current season,” says Gupta, adding, “We are strong in Andhra Pradesh and Maharashtra and are starting operations in Gujarat this Diwali. We are looking at Tamil Nadu and MBO presence in Madhya Pradesh since we only have EBOs there.”

The product portfolio includes men’s casuals: from shirts, tees to jeans, corduroys and accessories. In shirts, the company has added some premium 100 percent linen fabrics. “For the forthcoming Autumn/Winter, our primary focus is on coloured denims and trousers. We have added linen to the shirt range. T-shirts have value additions and cut and sews. We have V-neck, polo neck and round neck T-shirts. We have flat knits and in flat knits we have jacquards too. Sweat shirts too have new colours,” sums up Gupta elaborating on the new collection.