Kazo, the young international brand that has positioned itself as a high street fashion brand, goes back to the ’70s look this autumn/winter. The season’s collection inspired by the ’70s includes polka dots and puff sleeves. Colorful harems and
the much in vogue jeggings are also part of the new collection. All in all it has some well-chosen vintage pieces blended with modern tastes.
The brand also has retail expansion plans up its sleeves. “We are looking to add 15 to 20 stores per year,” says Deepak Aggarwal, Managing Director, Kazo Fashion. Kazo has made its way into the centre of the fashion industry within a short span of time and Aggarwal says the journey to get Kazo to the domestic market was a smooth one. The brand was launched for a fashion forward and fashion conscious audience. Aggarwal explains: “Our target audience is anyone who likes to dress elegantly.” The offerings include everything from basic to occasion wear. Kazo Basic has some fashion element and ranges from Rs 800 onwards. Kazo Trendy is something which a girl would like to wear on a date to look stunning. Kazo Evening is an elegant, stylish range that starts from Rs 3,000 onwards. Kazo Limited is an exclusive collection. It starts from Rs 5,000 upwards. The high point of Kazo collections is that they are affordable and enable customers to access the latest designer wear, giving a chance to every woman to feel great.
The brand launched its first showroom in Delhi in 2007. Aggarwal says, “We have 12 EBOs in the north and the west. About 4 to 5 more stores will be operational this year. At present we are not focusing on MBOs or large formats.” Kazo’s flagship stores are located at a few prominent locations in Delhi and Mumbai. The average size of a store varies from 700 to 1,000 sq. ft. with an average investment of Rs 50 lakh. The brand’s turnover is Rs 15 crores.
