Kazo targets Rs 50 cr turnover

Women’s wear label Kazo is geared up for the festive season. The brand has unveiled its festive Autumn/Winter line inspired by the latest styles and trends. Kazo is positive about achieving a turnover target of Rs 50 crores this

fiscal year. “The turnover last fiscal was Rs 25 crores and we are witnessing a growth rate of 20 to 30 percent year-on-year,” opines Deepak Aggarwal, Managing Director, Kazo Fashion.

Good

growth pushes up turnover expectations

The brand is sold through its 23 EBOs, across India located in Delhi, Mumbai, Pune, Punjab, Bangalore, Kolkata and some cities in UP. “We are soon planning to launch Kazo stores overseas in Italy, France and England,” says Aggarwal sharing his retail expansion plans. “We would be happy to evaluate any potential location where all the competition is present and customer awareness is high. We do not commit on big numbers, but look for good projects and locations at malls and high streets. We are not looking at exports at the moment but would like to explore countries in the Middle East and Asia that hold a lot of potential for women’s western wear,” he adds.

Festive winter range in stores

The brand recently unveiled its Autumn/Winter 2013 collection which has hints of metallic with stud work, sequences mostly in gold and silver, punk styling, structured-fabric interlock tailored garments, oriental prints, inspirations and opaque looks.

Based on the theme, Wanderlust, the collection inspires a look that combines modern functionality with tailored and traditional exploration gear. Warm tones of deep berry, fern green and icy hues add to the frosty feel with glacier grey and steel blue. Wilderness travel and animal prints enthuse this trend that combines the keen sense of adventure of iconic explorers with a renewed fascination for the great outdoors.

The product line from skirts to tops to shirts to pants, everything keeps on changing as per trend. Dresses are the brand’s USP. Kazo’s product category includes skirts, pants, belts to jewelry. As for product expansion plans, he said, “At the moment we are sticking to what our category already has, tops, shirts and dresses. We are a party brand, so one would always find trendy wear at all stores.”

Kazo sees a huge potential in social networking websites and has taken it very seriously. “We host a lot of campaigns online and attract customers, engage ourseleves strongly on Twitter and Facebook by doing on ground activities with the help of social media,” Aggarwal explains.