Kazo to venture into Europe, increase store count

Planning to expand its pan India network from its current presence in Delhi NCR, Mumbai, Pune, Ludhiana, Amritsar, Kanpur to South and East zones also, Kazo Fashion is looking at increasing its store count to more than 50 from the current

 14 operational EBOs. Commenting on company’s plans, Deepak Aggarwal, Managing Director, Kazo Fashion says, “Kazo is a young international brand that has made its way into the center of the fashion industry within a short span of time. After launching its first showroom in Delhi 2007, we plan to expand to more cities before making the collection available in select MBOs. Kazo’s strategy for the next three years is to open 50 more stores across India. We are in the process of signing up 10 new stores within the next six months.”

Citing the positive response in Kanpur, Ludhiana and Amritsar Kazo has plans to expand in other such cities after covering the top 10 cities in the country. Also on the agenda is expanding footprint in Europe. Talking about e-retailing, Aggarwal says, “As a brand, we realize the importance of e-retailing and have made our products available on select fashion portals as a test. The results are encouraging and we are going to venture onto the platform in a big way soon.”

The Kazo was started with the aim of amalgamating international trends and fashion at a value that would be accessible for the Indian women. The garments designed are phenomenally fashionable with a high wearability and practicality quotient. The brand stands for the discerning fashion conscious young women of India. Explains Aggarwal, “The potential is huge and brands need to understand that and strategize to be able to draw optimum benefits in this growth phase for the Indian apparel industry. Serious players with greater adaptability to competition and change management will get stronger. With a higher number of younger people the fashion category will grow faster than the basic ethnic wear.”

Aggarwal feels that there is a huge growth opportunity for Kazo as India is one of the youngest and fastest growing economies in the world. He says that the women in India are very fashion oriented and western wear as a category is growing very fast. Kazo’s product line consists of trendy, evening and limited styles dresses, tops and bottoms, stylish and fashionable bags and accessories.

The brand is witnessing a month on month growth of 30 per cent. And to maintain this growth, the company has undertaken a retail expansion drive and intends to add over 100 stores in the next fice years.