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nched in the year 2003 as a men’s denim and trouser brand, Klix from Vinita Synthetic is witnessing a steady growth of 30 per cent every year despite the gloomy economic situation. And Ankur Gadia, Director, Vinita Synthetic is optimistic
about business ahead. The company is planning to introduce a casual shirts range for men before autumn/winter 2013. Gadia explains, “The casual shirts range will be in three different collections and have 150 designs. Eventually, we will have an entire wardrobe for men. Later we will get into the women’s category.”
Commenti
ng on the consumer choice, he adds, “The regular market is competitive but it is not so much about price always. If you offer the entire package of price, quality and a good product, the consumer doesn’t mind paying the extra cost.” Klix’s collection is retailed in 15 states across India except Gujarat and Assam. “Eventually we would like to be present pan India. We are in 500 MBOs in India and have 70 shop-in-shops abroad. We sell abroad under our own brand name in countries like Sri Lanka, UAE, Qatar, Kuwait, Bahrain, Oman, and Saudi Arabia,” explains Gadia.
About the optimism raising hopes of retailers, Gadia says, “Consumers invariably buy during the festive season. I am very optimistic about the market in the near future because the festive season is divided over several months. We will see good sales from August to November.”
His confidence stems from the fact that their new fully automated factory gives the best possible products at the lowest possible turnaround time. “We have now concentrated more on our dispatch system and logistics, where we can supply at a faster rate than what we used to do earlier,” he sums up.
