Catering to the men’s segment, Leebas has been manufacturing elegant and ethnic men’s wear such as traditional, churidar kurtas, sherwanis, jodhpuris, western suits, blazers, and etc since 1989. Having faced a slowdown in the market
in the recent past, the brand expects the upcoming festive winter to be a profiting season. “The season should be good. This time there is a gap between Eid and Diwali and hence we can cater to these festivals and give them undivided attention. Following Diwali is the marriage season. Thus, we believe this winter will be very benefiting,” says Deepak Ajwani and Prakash, Proprietor, Leebas.
For
the forthcoming season, Leebas has a variety of collections to offer. For the marriage season, it has Indo-westerns, high neck kurtas and pajamas, patialas and sherwanis. For Id there are pathanis and kurtis and for Diwali it has cotton kurtas and silk kurtas to offer. The embroidery has been kept sober with touch patterns. Most of its products have stitch patterns. Imported polyester mix fabrics, Banaras silk and jacquard fabrics in linens are used. As far the colors are concerned, Leebas is playing with dark and earthy colors. In contrast to the embroidery work, its sherwanis come in basic colors like maroon, cream, and gold. “Indo-westerns and pathanis did well last year and probably they will do well this year too. Since labor prices have gone up, fabric prices too have gone up forcing us raise our prices,” added Ajwani.
Leebas is retailed through 350 stores across India. The brand operates one exclusive store in Mumbai. Also, the brand exports its products to countries like Canada, US and UAE which has a strong Indian community. “We also offer tailor-made products as per the specifications of our customers. It allows us the flexibility to decide upon the raw material to be used, design and pattern of the clothes, etc. Our customer oriented business approach seeks to satiate every customer to the optimum,” he said.
Leebas focus is to reach retail shops rather than malls since it believes that for selling traditional wear like suits and sherwanis, one needs to give good service. While malls don’t offer service, retail shops have a better tradition of service and can handle ethnic wear.
