LNJ: Innovating, increasing capacity to capture market
By FashionUnited
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Today,
Meanwhile, LNJ is looking at expanding its weaving and spinning capacity to 1,500 tons a month. It achieved 50 per cent increase in turnover and is looking at stabilizing the business in the next two or three years, post which it has big plans of increasing capacity to 3 million meters. Gupta says denim consumption has not gone down as speculated. In fact, since a lot of new capacity has come up, supply has increased up while demand has remained more or less constant. “In the last four years the average growth rate of denim has been almost 12 per cent, whether fabric is converted into garment in Sri Lanka, Bangladesh, Taiwan or Philippines, finally finished product is exported to the US or Europe. But since there is a depression in the US and Europe demand there has fallen,” he explains.
LNJ recently developed a fabric for Levi’s called Epoch. “We received excellent orders from Levi’s Europe. We have another fabric called 48 XX, which is going to Levi’s US. Our capability is not known to many foreign brands. There is no fabric available in Japan or any part of the world which we can’t create,” Gupta elaborates. LNJ also has an organic blend denim range in cotton soya, cotton bamboo, cotton linen, cotton Kashmir wool, cotton silk, 100 per cent Tencel and cotton hemp. Gupta says that initially the price difference between organic cotton and normal cotton was huge but today it is hardly five per cent.
LNJ Denim