Aiming to be the most sought after kid’s wear brand, Lolipop from Anshu’s Clothing, soon plans to introduce a range for kids below two years. The brand as of now caters to the age-group two to 12 years. Also on the cards is aggressive retail
growth though EBOs in the franchise mode. Elaborating on the company’s plans, Kalyan Bhose, Head Marketing, Anshu's Clothing says, “The new range for kids’ below two years will be launched sometime in September with an investment of about Rs 6 crore. By adding this category, we are expecting our 100 stores to grow by another 20 per cent. Right now our market share is two or three per cent. And with new product additions, we can push it up to 10 per cent by the end of this financial year.” The brand that was launched in 2011 has already been identified as one of the most powerful emerging brands in India.
Further
highlighting their plans, he says, “Our parent company is also coming up with a third brand called Kalamkari. It will offer a range of women’s ethnic and fusion wear. While Anshu Designer Studio our other brand for women specializes in party and bridal wear and is for the niche market. Kalamkari will be for the mass segment. By March next year, we will have 15 exclusive outlets of the new brand at an investment of around Rs 15 crores.”
The company’s first brand is Anshu Designer Studio was launched in 2005 in Ahmedabad. “We have around 14 franchises for this label catering to a niche market. Lolipop was launched in June 2011, with it first store in Ahmedabad. Now it is present through 100 stores from Srinagar to Kanyakumari. Quality, design and economical price are the USPs of our brands,” Bhose adds.
Bhose is very optimistic about the Indian apparel industry’s future and since apparel is a basic need with people getting more and more stylish, brands, especially in junior wear, according to him, have a very good future. “By 2020, we want to be an Indian multinational, with a strong presence in international markets,” he exclaims.
Commenting on their retail expansion plans, Bhose explains, “Right now most of the north of India is untapped by us, so we are planning to go to the north in an aggressive manner. We work only with exclusive outlets. Simultaneously, we are exploring markets beyond India like Southeast Asia.”
