Loops and Knots to offer affordable fashion in India

As net shopping gains ground in India, this February India will see the launch of e-commerce platform loopsnknots.com. It will be offering spring collection of apparel and accessories including a wide range of formal, yoga, sportswear,

night-wear, lingerie and fashion accessories. The promoters, Brian S Piper, Global CEO and Rajendra Kumar, Global COO signed an agreement with Delhi-based Blue Rabbits Apparels in October this year to introduce the e-shopping portal and gradually launch the brand stores across India.

To begin with the company is planning to open two company-owned stores within the NCR as an introduction of the brand in physical retail. One store each would be added in Jaipur and Chandigarh in another couple of months. The company plans to cater to the massive market of India’s middle-class population that has the highest combined purchase power.

Going ahead, Loops and Knots India plans to enter Tier II and Tier III cities with its retail chain of stores. As the mall culture in India is expanding fast, the brand would simultaneously try to reach out to the customers on high streets as well as malls. The company has plans to launch about 200 to 250 stores in the next three years and estimates to touch sales of $500 million to $700 million in another three years.

The second phase shall be introduced within another three months of its presence as e-commerce platform, wherein a customer can buy electronics products under beauty range like, dryers, hair straighteners, curlers, rollers, slimming products, and massagers for pedicure and manicure including others. The third phase will see the introduction of cosmetics range, deos, perfumes and natural perfumes.

The concept of ‘Loops n Knots’ is to provide youthful and trendy products for day-to-day lifestyle. It vows to offer branded products at an affordable rate. Loops and Knots is presently functioning in the markets like United States, the Balkans and Eastern Europe. Parvesh Kumar and his team of executives at Blue Rabbits Apparels are franchise of the brand in India.