Madame: Spreading footprint across India

Madame a prominent Indian fashion house for women is planning to add 40 new outlets to its network in the next two years. Formally incepted in 1993, the brand started with a few stores only in the north. From their first flagship store

in Mumbai opened in 2002, Madam has grown to 62 exclusive stores pan India. As per the new plans, they are targeting 100 EBOs by 2011. Out of this, 70 per cent of the outlets will be company owned and the rest will be franchised, suggest media reports. Of the 62 EBOs at present, 24 are franchised and the rest are company owned and operated.

“At the moment, we are concentrating on expansion, to have larger footprint in the country. We have launched our lounge wear and are getting our exclusive sportswear range ready,” says Bipin Jain, CMD, Jain Amar Clothing makers of brand Madame. The company is looking for a pan-India expansion with main focus on the Northeast and Maharashtra. In fact, Madame recently opened a franchised outlet at the Magneto Mall in Raipur. The store occupies 1,000 sq. ft. of area.

Positioned as a semi-premium brand and known for its exquisite style and taste, Madam has been dressing young women with contemporary and upbeat fashion for almost two decades now. Jain avers,” We offer tops, carefully segmented into teens, basics, fashion, casuals, party and formals. We have an exclusive range of dresses, evening wear and evening formals. The bottom wear range includes shorts, denim jeans, leggings, jeggings, stockings and skirts. Our MRP’s are competitive as we believe in offering value for money to our customers.”

It may be noted that the branded apparel market for women is estimated at Rs 18,351 crores and is growing at a CAGR of 30 per cent. With competition warming up, Madame is aiming for a turnover of Rs 100 crores this fiscal with a CAGR of 40 per cent. Jain explains Madame tops the family of brands under Jain Apparel Company. However, as a dynamic organization, they keep exploring various growth options. Hence, sub branding and range extension are also under consideration. “We have successfully launched an accessory brand called ‘NYCITI’ that has over eight stores. It offers young, chic accessories. The product line includes caps, scarves, hand bags, lingerie and fashion jewelry. There is a lot of scope as this is still under explored and untapped in the organized segment,” he sums up.