Miss Grace aims to increase its online presence

Miss Grace, the brand from Rose Grace Apparels is aiming for 20 to 25 percent annual growth riding on its youth centered designs. “Volumes are good, in fact, better than the previous year, and things will be clear once winter buying begins,”

opines Nikhil Jain, Director, Rose Grace Apparels. The brand introduced woolen kurtis last year and this season, it has launched woollen sweaters and cardigans in various blends of cotton, acro wool and viscose in both coarse and fine gauges.

Retail presence

and products

Miss Grace is available in 450 MBOs with around 15 to 20 percent additions every year. The company has also partnered with two portals for selling on online, while more partnerships are in the pipeline. It is a young, dynamic feminine apparel brand catering to trendy young women. The designs for each season are developed by the in-house creative team, who takes inspiration from prevailing fashion trends.

On offer are: T-shirts, tops, tunics, sweat shirts, woollen sweaters, cardigans and woollen kurtis priced between Rs 599-2,999. This season, bright shades and tints in neon are in vogue.

Sweat-shirts make fashion statement

This winter, Miss Grace has launched cotton fleece, French terry in bright colours and urban designs for the fashion conscious consumers who value comfort and money. Talking about how this category is gaining momentum, Jain says, “Sweat shirts were basic hoodies when they were introduced but now they resemble jackets, but are not bulky and make a fashion statement besides being easy on the pocket. The brands has especially developed feather light fleece jacket that has become a game changer in the sweat shirts segment.