Monte Carlo races ahead with new product additions

After establishing itself as a trusted name in the woollen’s market, Monte Carlo is on course to becoming a complete wardrobe brand that is available across the country. Led by this philosophy, a whole new variety of products have been launched

in the past few years. “Its entry into the realm of T-shirts, summer fashions and trousers has moved it a step closer to becoming an all season brand,” opines Sandeep Jain, Executive Director, Monte Carlo Fashions, adding that the company is aiming for Rs 500 crores turnover for 2013-’14 and Rs 1,000 crores in the next four years.

With a strong support from the parent company Oswal Woolen Mills from the Nahar Group, Monte Carlo is all set to chart out an ambitious growth plan encompassing products and retail.

Product

enhancement plans

Monte Carlo range of knitwear boasts as many as 500 designs for men, women and juniors. The constant favorites: jackets, jumpers, pullovers, jerseys, basic polos, crews still hold strong foothold against the new design techno-look polyfil jackets. Its recent introduction, outer wear includes tracksuits, jackets, sweatshirts and polo neck tees. The jackets have water repellant, PU coated fabric in trendy styles and colours, whereas Monte Carlo's range of upper and lower thermal inner wear is made from quilted insulated cotton polyester fabric.

“Today Monte Carlo is recognized as complete wardrobe for a fashion conscious family which not only includes winter wear range (cardigans, pullovers, jackets, shirts, trousers, sweat-shirts, denims, thermals and shawls) but also summer range (shirts, T-shirts, trousers, denims, bermudas, shorts, capris and kurtis) with exclusivity in linen collection. Our other label Canterbury has also introduced premium formal suits during this winter season,” elaborates Jain.

Trendy range for season ahead

Keeping in line with its signature identity, Monte Carlo has come up with dapper styles this winter. Introducing ‘Platine’ luxury collection for the style savvy men, the brand brings refined outerwear pieces. The limited collection comprises statement blazers, trendy Nehru jackets, cardigans, pullovers and track suits, focuses primarily on classic outerwear for the winters. What sets it apart from the competition is the use of premium cash wool.

Jain says, while smart cuts, elegant designs and simpler statements continue to dominate winter wear offerings, the company’s focus has now shifted to the forthcoming Spring/Summer having men’s shirts, denims and high fashion women’s wear. “Our Spring /Ssummer ’14 range is more youthful and colorful. We have developed a range of fitted rugby tees with a lot of value addition and vibrant and high fashion range of women’s top wear which is peppy and colorful. We have added a lot of neon and bright rich colours,” he wxplains.

Monte Carlo is present across the country through about 191 EBOs, 1,000 MBOs including large format stores. The share from EBOs is 35 per cent and 65 per cent comes from MBOs. Moving ahead, the brand plans to explore the western and southern markets in India. “Our online experience has been very encouraging. We have started selling online seriously from this year and initial response has been overwhelming,” sums up Jain.