Moustache aims to be a complete casual wear brand

Though the economy has been sluggish, brand Moustache is foreseeing a good season ahead. “We have good orders in hand both domestic and export and are confident of a good show ahead,” opines Pratik Agarwal, Director, Moustache International. From being just a

denim brand, Moustache is gradually transforming itself to be a complete casual wear label. Meanwhile on the retail front, the company is spreading out more across eastern India.

Increasing

casual wear range

Moustache’s product portfolio consist of jeans for men and women, casual cotton shirts, cotton trousers, T-shirts, denims and cotton jackets, sweaters, blazers, socks, belts, caps and we are starting up with women’s tops as well.

Agarwal says they have been constantly adding to their portfolio. Starting off with denim, they have now added jackets, sweaters and more, “You will notice that we have been continuously increasing our product range and wish to cater to all products falling in the casual wear brand. Earlier, we were a denim brand and have transformed ourselves to a casual wear brand today,” explains Agarwal.

Spreading across east India markets

Moustache is present in 59 EBOs and over 350 MBOs and 48 large format stores. Each of the three formats contributes an equal share to the topline of the company.

The company is now planning to strengthen its presence in East India before moving to other states. “We have been expanding our presence in South India of late and have appointed distributors, opened a couple of stores and are present in LFS in that region. After east, south is the next region we are targeting as the potential is big,” explains Agarwal.

The merchandise is also sold online on Flipkart and the company is in talks with Jabong and Myntra as well. Growing at the rate of 40 percent CAGR Moustache aims to maintain the same growth for the next 2-3 years.

The company started in 1984, focused on development and supply to dealers’ network only. In 1994, they purchased their own store in Kolkata and in 1996 bought another, followed by an entry into large format stores like Pantaloon and Shoppers Stop. Around 1999 -2000, Moustache started opening exclusive stores in various malls.