With a target growth rate of 30 to 40 per cent in the next few years, Moustache, the popular denim brand from East India plans to venture into the kid’s segment. As Alok Roy, Corporate Manager-Retail of Moustache International puts it,
“We introduced Moustache in 1984 with a men’s collection. Gradually we added cotton trousers, men’s casual shirts, and denim jackets to our range. Our latest addition is ladies jeans under the label ‘M-Brand’. We would like to venture into junior segment after strengthening the ladies denim range.”
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brand’s collection is currently available with over 300 dealers and the company wants to increase the count to 500. It also wants to add 100 EBOs to its current count of 47 in the next two to three years. The collection is also retailed through Large Format Stores like Shoppers Stop, Reliance Trends, Bharti Wal-Mart. “As Shoppers Stop and Reliance Trends are on an expansion spree, our collection would get noticed across the country but our focus would always be the East and some parts of South India,” Roy opines.
For Spring/summer the brand has paid specific emphasis on shirts keeping the latest trends in the US and Europe in mind. It has also introduced more designs and washes in its jeans collection. Commenting on the brand’s strength area, denims, Roy elaborates that denim has undergone a sea change. “Due to urbanization and acceptance of casual wear in the corporate world jeans has become a happening apparel for both men and women’s categories,” he says.
He believes the Indian denim industry’s prospects are evident from the fact that world-class players in garment the industry are venturing into the market. “So the present trend does not suggest whether the market is crowded but ultimately the growing competition will decide the fate and it would lead to survival of the fittest,” Roy sums up.
