Neil Nitin Mukesh Oxemberg’s new face

Oxemberg, the formal and semi-formal apparel brand from Siyaram Silk Mills, has roped in Bollywood actor Neil Nitin Mukesh as its brand ambassador. This was done to reinforce the positioning and concept of ‘‘Body Music -- Clothes that move to my rhythm’-- Oxemberg’s tagline.

Oxemberg roped in an ambassador who has a perfect fit with the brand’s personality and its core brand essence. Gaurav Poddar, Director, Siyaram’s says, “We were looking for a brand ambassador with the right fit for the Oxemberg brand and Neil Nitin Mukesh was the obvious choice. Our clothes are designed to make the customer comfortable with his inner rhythm and music. A mix of clothes to suit his mood -- be it for work, for party or for relaxation. Our collection of elegant formals, trendy casuals and hyper-styled occasion wear matches his sentiment.”

The central idea of the campaign revolves around Neil Nitin Mukesh. He is the music maker and his music pervades the environment, triggering a free flowing dance rhythm that brings to life the concept of Body Music. Mukesh says, “The concept of ‘Body Music’ for a clothing brand is really unique and out of the box. Being musically inclined, I was excited about this assignment.”

With continuous efforts to develop better fabrics for garments with the latest finishes and to provide more comfort and aesthetic value to the customers Oxemberg has developed several product lines. Their exclusive line of semi formal shirts is called ‘Beach Pebble’. Their range of 100 per cent cotton shirts ‘Opulento’ are excellent quality formal shirt. ‘After 8’ is their party-wear collection and these shirts are crafted from premium fabrics and trims with styles to suit the occasions. Apart from these, semi formal trousers, formal shirts and trousers, smart formal shirts and contradiction shirts complete their product portfolio.

Oxemberg is currently available across 1,500 MBOs, 62 exclusive showrooms and 60 large format showrooms across the country. “Our company’s sales team network and channel partners across the country cater to reputed MBOs and provide proper service to them. For the fiscal 2010-11 we are targeting 40 per cent growth over last year and will expand our network of exclusive showroom and LFS to 100,” states Prasad Shetty, President (Sales & Marketing), Oxemberg.