Nostrum targets 50 percent growth in S/S'14

Targeting 50 percent year-on-year growth, Brand Nostrum was able to achieve its target last season. “Our turnover is Rs 50 crores. Last season went off very well. I don’t think there’s a slowdown. In any case, my brand is on a growth track. I have done 50 percent bookings for Spring/Summer season

and am quite satisfied with the progress made,” says Raj Nawani, Managing Director, Nostrum Fashion.

The company is looking at launching kids’ wear in the next two years apart from expanding its pan-India MBO network.

Positive

expectations from SS’14

Nawani expects to grow by 50 percent in the coming season. In a buoyant mood, he states, “I am confident of the season’s prospects, which look very promising.” For Spring/Summer, the brand has used fabric variations. In denim, it has slim and narrow fit denims in waist size of 28 to 40.

“We have started a new segment, 44 to 52. We were among the first to use 100 percent Lycra. Non-Lycra has tone effects. We have raw washes, spray and stone wash. Blues form 70 percent of denim colors. Ice wash is 10 to 15 percent. For the last few years, jet black has been in demand. Casual trousers are in regular colours of khaki, black and grey, slim fit, flat front, cross pocket. We have T-shirts in round neck, V-neck and collar,” adds Nawani.

The brand’s product portfolio consists of T-shirts, casual shirts, casual trousers and three-fours. In two years, the company plans to get into children’s wear. “We will create a similar range for the 5 to 12 years age-group,” explains Nawani.

Spreading MBO presence

The company has a yearly capacity of producing five and a half lakh pieces of denim. Its total monthly production capacity is 50,000 pieces. The brand collection is present all over India in 2,000 MBOs like R S Brothers, G3, U Turn, Shri Shivam, Chennai Silks, C&M and Pothys.

“Our strong market is Chhatisgarh. We have 18 EBOs in Chhatisgarh, two in MP, one in Maharashtra and one in Orissa. With plans to add 30 to 40 more MBOs this year, we may look at large formats like Central, Shoppers Stop, and Lifestyle. And in six months, we will also explore the online channel,” avers Nawani.

Nostrum was launched in 2007 in Chhatisgarh. The women’s wear range forms a small part of its entire product portfolio. The rest is occupied by men’s wear. Of its total product range, denim enjoys 70 percent share.