Numero Uno, India’s first indigenously manufactured denim brand, is chalking out plans to open 24 exclusive brand outlets across India with dedicated space for ‘Espania’ , the premium range of denim wear, for men and woman that it introduced last April. Numero Uno
Clothing is aiming at opening these exclusive brand outlets by March 2011. Meanwhile, the company is also launching Espania’s 2010 collection shortly. These will be available in their stores after the ongoing end of season sale. The new collection has been created in collaboration with Jeanologia, a Spanish company, which is a world leader in laser treatment and garment finishing processes. It has a lived-in and used look and is ideally suited as both leisure and office wear. The color palette extends from light blue to dark shades of indigo with tones of grey. “It’s aimed at the young well-heeled fashion conscious men and women between 24-20 years,” says Badal Choudhury, CEO, Numero Uno Clothing. At the moment, ESPANIA is already being sold throu h Numero Uno’s 105 exclusive brand outlets and select multi brand outlets across India. Nearly 2 lakh Espania pieces are being produced per annum and Numero Uno is aiming to generate revenue of Rs 4 crore from this line. “The exclusive stores will be between 800 to 1,000 sq ft and we will be investing around Rs 3,000 to Rs 3,500 per sq ft for them,” Choudhury says.
The stores are to come up in Delhi, Chandigarh, Punjab, Uttar Pradesh among other places. Espania will also be available at select large format stores like Shoppers Stop, Reliance Retail and Max Lifestyle. Meanwhile, Numero Uno is also planning to sell Espania through 11 malls and 13 high street stores. “We are looking at a 40-60 ratio between malls and high street stores for Espania ,” Choudhury explains.
Launched in 1987, Numero Uno Clothing’s flagship brand Numero Uno has metamorphosed from being just a jeans label to a complete wardrobe solution for both men and women. The company also manufactures another denim brand called NU Blue. Besides denim wear the company also makes footwear, fashion accessories like mufflers, caps and jewellery. But denim wear is its main focus.