Oks Boys increasing capacity with new unit

Though junior wear brand Oks Boys was able to achieve over 100 percent turnover in six months, Amit Bhayani, Director, Seema Enterprise, manufacturers and retailers of the brand feels that getting money in return has become very difficult. On a positive note, the company is setting up

a new production facility to increase production. Expanding its footprint to untapped regions is also on company’s agenda.

Increasing

production capacity

Oks Boys targets boys up to 14 years of age. The product range includes shirts, jackets, T-shirts and bottoms. “We make T-shirts under Little Dude by Oks, shirts, jackets, two piece jackets and blazers under Oks. We have bottoms like shorts, denims, colored pants, three-fours under Oks Juniors for one to ten year olds. At some point, we will tie up with an international brand for accessories,” says Bhayani, elaborating on the product range.

For summer, the brand has linens, dobbies, fabric structures, twills in shirts and peach finish, colorful stripers, knits and plains in T-shirts. Bottom wear is funky. Denims are with jacquards and cottons with Lycra. “We are planning a factory spread over 14,000 square feet in Gujarat. By March 2014, it will be ready. This would double our production,” explains Bhayani.

Establishing retail network

The brand is present in 700 MBOs all over India having a strong presence in Delhi, Mumbai, south India, Pune and Gujarat. “We are exploring the east now with a new distributor. We also want to enter Bihar and Jharkhand,” avers Bhayani talking about the retail plans.

Oks Boys was launched in 2005 with the aim of offering stylish clothes for children. Commenting on the journey so far, Bhayani says, “Big brands have got into it and it has become a competitive business. It’s been a roller coaster ride. We began with T-shirts. Then we started shirts. We give good products with good fabrics.”