Recap takes the social media rout to brand awareness

Recap Sportswear is working on its growth plan. This includes taking the social media and online route to spread brand awareness. Though its Facebook page online venture is still in its nascent stage, Zubin Thakker, Director, Recap Sportswear

believes that the online spectrum is where the future is. “We plan to become more aggressive in this space shortly,” he opines.

Aggressive

retail expasnion

The brand has gone from strength to strength in the last 10 years. It now has a pan India presence. “We supply to 20 states and almost 40 cities with a total of almost 1,500 MBOs. The brand is also available at major large formats like Pantaloon Central, Globus, Rituwear, and more,” Thakker elaborates.

Established in 1998 with a small manufacturing unit, the brand was launched in 2000. A state of the art production unit on the outskirts of Mumbai houses production facility for denimwear, cottons, T-shirts, and embroidery units. The company also has dry process set up and an in house laundry. “A designing team comprising of designers, merchandisers, visualisers work at a dedicated sampling unit which caters exclusively to developing new products and styles throughout the year,” explains Thakkar. The total capacity of the unit is 35,000 units per month.

Targeting the young with its range

Recap’s merchandise is young, sporty and trendy. It embodies the style of fashion czars of today. Avers Thakkar, “Continuous innovation international styling, top quality fabrics in a range of products like jeans, tees, shirts, shorts, rainwear make this brand a must have for every fashion conscious youngster.” The brand offers at least eight different fits in its jeans portfolio apart from capris, shorts both cotton and denim, pedal pushers, denim skirts, jackets along with a wide aray of shirts and T-shirts. For the forthcoming season, Recap has introduced neon shades in both top and bottom wear going with the current trend.

Commenting on the USP of brand, Thakkar says, “A Recap product can give a fit few other brands are able to. The range has something for everybody. The collection is subtle and not in your face loud fashion. It is therefore positioned for the discerning customer who would appreciate the quality that is the hallmark of any Recap product even if it costs more.”

Last year, company Recap Sportswear launched its ladies wear brand called Reveal Jeans. It caters to the budget conscious customer and promises to give the best quality, most trendy product at the most pocket friendly prices. The product is already available in Maharashtra, Gujarat, Uttar Pradesh, Delhi-NCR, Punjab, West Bengal and Northeast, Karnataka at over 500 MBOs.