Refuel Sports plans to launch its first EBO in Jabalpur

Refuel Sports, the brand from Reliable Clothing Company, is looking at 35 to 40 percent growth from the forthcoming season. “Bookings are going to be very good since for the last few months the market has not been good. We are very positive about

the season ahead,” says Sushil Garg, Director, Reliable Clothing Company.

The company has been in the the garment industry for the last 16 years and the Refuel Sports brand was launched in 2009. Even though they faced initial challenges of building a good team, now it has established a strong base.

Rufel Sports plans ahead

The brand is present in 600 MBOs across Madhya Pradesh, Uttar Pradesh, Delhi, Gujarat, Tamil Nadu, Kerala, Kolkata, North East, Chhatisgarh and Maharashtra. “We are now looking at Rajasthan and Orissa. We may go there next season. We are also planning to launch our own EBOs in a month. The first company-owned store will be opened in Jabalpur over an area of 300 square foot,” explains Garg.

New offerings

The brand offers casual shirts and basic denims in the price bracket of Rs 899 to Rs 1,499. Elaborating on the range, Garg says, “We make basic 10.5 ounce denim and silky denim with stretch. We make basic denim in indigo. Denim fits are regular. In casual shirts, we have plain colours. In plains we have oxford, khakis, twill and satin. We also have a variety of poplin and chambray.”

For the forthcoming A/W 2013, the brand is offering 70 percent collection of solids, whereas checks and stripes are 30 percent. “Checks are small and medium and stripes are bright and multi-coloured,” adds Garg.

Talking about the changes the brand has witnessed along its journey, Garg says, “Earlier, we used to make typical casual shirts but now casual means 100 percent cotton with a party wear look. The look and design are party wear. It looks sober and decent and the feel of the fabric will be casual.”