Remanika targets Rs 100 cr turnover in two years

Foreseeing retail growth in 20 cities predicted to become metros by 2030, Remanika the popular women’s western wear brand is aiming to open EBOs and increasing its presence there. It also plans to sign up new properties to establish its

presence in good malls in these cities. Jalaj Kakkar, CEO, Remanika Apparels believes these cities are basically waiting for organized retail infrastructure to take root and are ready to be exploited as their population will double by 2030 to 66 million from the present 33 million. The brand has plans to expand to cities like Amritsar, Ludhiana, Jalandhar, Jaipur, Surat, Vadodara, Indore, Bhopal, Nashik, Kochi, Coimbatore, Nagpur, Vishakapatnam, Lucknow, Kanpur, Raipur, Rajkot, Pune and Varanasi.

“We are focusing on these 20 cities at the moment apart from the metros. We have plans to open exclusive outlets at these cities. With the advent of internet, brand consciousness has increased and the consequences will be felt by the unbranded sector, who will find it tough to survive,” says Kakkar. The brand is popular for fun clothing among 16 to 35 year-old-women who include college goers, working women, home-makers and models and celebs from the fashion industry.

Meanwhile it has also announced its festive/winter collection. For the festive season, the brand has launched a collection called Material Girl. It’s inspired by African tribes such as Ubuntu and Iffuma. “For this collection we are introducing fabrics like modal, stretch satin, stretch poplin, bosky, velvet, rayon,” says Kakkar.

Remanika is among the fastest growing brands in India, growing at 40 to 50 per cent a year and aspires to grow by 60 per cent year-on-year. It has 160 outlets in 36 cities including EBOs, MBOs and large formats. With growing opportunities in smaller towns, the brand aims to get into large format stores in these cities. As Kakkar says, “We are planning to get into all large format stores to taste the depth of the fashion market in smaller cities. Logistics and supply chain were issues, but no more. However, one major challenge we as a brand face in smaller town is: finding quality or experienced staff and communication can be a problem. People may know only the local language, and not English or Hindi. But we are hopeful of overcoming these issues. Anyway, we will open EBOs at these locations. Our focus is to be Rs 100 crores company in the next two to three years.”