Replay stake bought by Equibox Holding

To ensure a future of growth for Fashion Box SpA and the Replay brand, Fashion Box Group reached an agreement with Equibox Holding on industrial integration. Controlled by Matteo and Massimo Sinigaglia, in which Wolfgang

Friedrichs is a stakeholder, Equibox Holding now owns 60% of Fashion Box SpA. The remaining 40% will be owned by the Fashion Box Group.

Matteo and Massimo Sinigaglia were already partners of Fashion Box in the footwear sector, while Wolfgang Friedrichs is a partner of Fashion Box SpA for the German market. The company's headquarters and operating activities will remain in Asolo, Italy. Fashion Box Group was assisted by Four Partners Advisory SIM as financial consultant and by Chiomenti Studio Legale. Equibox Holding was assisted by Bonelli Erede Pappalardo Studio Legale and by Studio Pirola Pennuto Zei e Associati.

On the operation Paola Dametto Buziol, President of Fashion Box, commented: “We are particularly happy that Equibox Holding SpA has proved to be the partner who best guarantees a solid industrial development for the Replay brand. Of the numerous counterparts who showed a strong interest in integrating with Fashion Box, we decided to join with a company that has professionals who are already fundamental partners in Fashion Box’s business activities. In fact, even in these fragile times of market recession, this solution gives us better guarantees of industrial continuity and the ability to stay strongly rooted in the territory, which has allowed our company, since its inception, to develop products made in Italy throughout the world.”

Fashion Box SpA is the parent company for the group that includes Replay, Replay&Sons and We Are Replay. It produces clothing for men, women and children of every age. With 2008 sales revenues of €305 million, the Group is now present in all European markets, the Middle East, Asia, America, and Africa, and covers over 50 countries. There are 5000 points of sale, and along with traditional distribution, the company includes a network of 220 single-brand stores.

Image: We Are Replay