Retail Therapy: New ways for better consumer connect
By FashionUnited
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Many retailers have also tied up with grooming schools to train their employees or are hunting for specialised graduates or domain experts as a part of their shop floors. The best example of this trend is diamond jewellery chain, Orra, which has appointed designers on shop floors to help customers in making their purchase decisions. The company has also started an extensive training programme for such designers on various types of jewellery, gold and other precious stones.
Trust for Retailers and Retail Associates of India (TRRAIN), a non-profit organization founded by Shoppers Stop’s vice-chairman B S Nagesh has tied up with Aptech for training people working in the retail sector and Future Learning, an education and training arm of the Kishore Biyani-led Future Group, formed a partnership with the Ministry of Rural Development to train young people from poor families for employment in the organized retail industry.
Reliance Retail too has been hiring specialised talent from fashion institutes to run its chain of 55 premium stores for global brands like Diesel, Timberland , Ermenegildo Zegna, Paul & Shark and Steve Madden. And this year, Reliance Brands hired 32 people from National Institute of Fashion Technology and three to four designers from London College of Fashion.
While retailers’ efforts are paying off with their sales showing positive results, with much higher pay-packages and great career opportunities, employees of course are not complaining. The new trend is either boosting their existing career or opening up new doors to further growth.