Spark to add western wear for girls by ’14

A leading manufacturer and exporter of kids’, Spark Creation has already established a foothold in metros and other cities of India apart from the Gulf and Far Eastern countries. Now the company is on the threshhold of major expansion in

overseas markets. By 2014, it will add girls’ wear which will tentatively be named Spark Girls.

“In the last year, we have clocked growth only by meeting the current demand. With highly competitive and quality conscious markets, it asks for a sound operations strategy which enables to give products at highly competitive prices and international quality standards. Now, Spark is planning to foray into the European and American markets and is confident of making a mark in these countries as well. Besides this, we plan to concentrate on small towns in Madhya Pradesh, Rajasthan, Gujarat, Kerala, Tamilnadu, Karnataka and Uttar Pradesh,” explains Director-duo Bharat and Rajesh Shah.

The brand is available in Delhi, Mumbai, Chennai, Bangalore, and Hyderabad. Spark is also available at some of the most respected and widely known retail outlets and is one amongst the fastest moving brands in these stores. The product is present in approximately more than 600 MBOs and major large format stores. “We have good market share in smaller cities like Amritsar, Ludhiana, Udaipur, Kanpur, Jaipur, Cochin, Coimbatore and Calicut. We are in Punjab, Madhya Pradesh, Bangalore, Kerala, South India and Uttar Pradesh,” they add.

Spark started its journey in 1983. Even then the prime motivator for it was satisfying customer needs and ensuring complete satisfaction. This belief still drives and acts as a fuel for growth. “Over these years, Spark has continuously been expanding its geographical span of business and the impeccable quality standards have helped overcome every barrier,” they opine.

Spark caters to one to 14 year age-group. The range includes fashion T-shirts, basic T-shirts, cargos, trousers, and lowers as separates. It also includes infant sets, trouser sets, textile sets, denim sets and three piece sets. “Though kids are the end customers, parents are major influencers in the buying process. They always like to have all the options available during their purchase. This makes it increasingly important to provide all variety under one umbrella,” they state elaborating on the junior wear market in India.