Tbase to open exclusive outlets across India

With a lot more colour play in its winterwear offerings this season, Tbase from the stable of In Leather, believes that exposure to international styles have made its customers more responsive to change. “We hope that our efforts in bringing

out an all-round collection are well received and get noticed across India. We want to test how far the international trends get noticed in the domestic market. This time our collection is more trend oriented,” opines Rishi Chhabria, Director, In Leather.

Spreading

retail across India

Being in the casualwear segment, T-shirts, shirts and bottomwear like shorts, cargo pants, chinos, three-fourths are a part of the collection year round. Winterwear includes sweatshirts, jackets and sweaters. It also has a small range of seam-sealed rainwear jackets for the seasonal monsoons. There are plans to introduce accessories after a year.

At present, Tbase is present in 400 MBOs. “We are at Shoppers Stop, Lifestyle and Globus. The brand has a presence in Punjab, Northeast India, Chattisgarh, Karnataka, Tamil Nadu, Kerala, Jharkhand, West Bengal, Himachal, Chandigarh, UP, Uttaranchal, MP, Maharashtra, Goa and Haryana. The Northeast is our biggest market. We have four EBOs one each in Pune, Bangalore, Siliguri and Mysore,” avers Chhabria.

The brand is in the process of opening an exclusive store in Pune this month and more are planned for Bangalore, Guwahati, Jalandhar, Amritsar and Mangalore by next year. It has started e-retailing through Yebhi and Jabong.com. Moving ahead, the company is planning to expand its business in Gujarat, Orissa, Rajasthan, Bihar and Andhra Pradesh with its shirts and T-shirts categories as winterwear is not in great demand in these states due to their climatic conditions.

Entering untapped markets is on its agenda. Opening exclusive outlets across India is also part of its expansion plans.

Styles, trends this season

The brand’s winterwear category is very huge and is its strength. We have our regular poly-filled quilted parkas, cotton reversible jackets, techy vests, 4-way jackets, shawl collared, striped and fair-isle sweaters, fleece sweaters with hoods. “Apart from the season specific products, we have our graphic T-shirts, striped and solid pique polos, shirts in compact peached fabric and cargo trousers in compact twills,” explains Chhabria.

The brand’s S/S’14 collection will have a blast of colours and fabrics in all categories. A lot of overdyed styles, some new prints and light weight fabrics have been used. “We follow our basic collection plan of graphic crewnecks, polos, basic shorts, cargo bermudas, cargo pants and some colourful lycra and cotton/linen chinos, shirts in cotton/linen, linen, and yarn dyed checks and stripes,” elaborates Chhabria.