The Vanca looking for partners to set up stores

“We plan to expand 8 to 10 folds in the next two years and will partner with a strong retailer for a pan India roll out,” says a buoyant Rajeev Sinha, CEO of The Vanca, a women’s wear brand. And though the products are sold through various

online partners, the brand is looking at an offline partner to establish its presence in retail market.

The Vanca wants to expand

“We have been associated with the garment industry for close to two decades. Brand Vanca was born based on our rich experience with women’s wear including accessories. We have been visiting Paris, Germany, Scandanivian fashion shows for inspiration. The idea is to be ahead of the competition and come out with new collections every fortnight,” Sinha adds.

The company spent a lot of time in analyzing and strengthening its product portfolio. It has 100 percent system integration (IT) from end to end and maintains all data on ERP system. It also has a strong warehousing system and have 100 percent data bar coded, so that product tracking becomes easier. Building on its competency with supported IT solutions, The Vanca is looking at creating an identity in the country’s retail market.

Winter Offerings

Talking about the product line, Sinha says, “We specialize in western-wear for women and make garments like leather, high quality silk, viscose, cotton and good quality polyesters. We have been planning an exclusive range for niche market segments. And have a strong designing and merchandising team. We create 8/10 new styles each day and ensure they reach market within 15 days of approval.”

For the forthcoming Autumn/Winter, the brand’s collections are full of bright colours with lots of sequins. The lines are planned as per international trends spotted at prêt-à-porter Paris, Premiere Vison and Gallery in Copenhagen. “We are very innovative and a market leader in bringing out new styles, products and concepts. Our IT – connectivity gives us clear edge on sales v/s new product development, control at each stage and fast reaction for all products selling well. Our team has been working with European buyers so we are aware about fabric, sourcing, quality and product look,” Sinha exclaims.

The company has been witnessing a healthy turnover and plans to grow its topline by four times in the current fiscal year. “We will expand on accessories and would like to take leadership position in leather and high end garments,” he ends on a positive note.