The Vanca to open EBOs in metros this year

Having seen 400 percent growth last year and this year, women’s western wear label Vanca hopes to continue with the same momentum. “We should be able to treble our total revenues with offline and online combined,” explains Rajeev Sinha, CEO, The Vanca. Specializing in western-wear for

women, the brand has been introducing new products to cater to the niche segments. “We are among a few players in India who do all sorts of garments including leather, high quality silk, viscose, cotton and good quality polys,” explains Sinha.

The brand has been enjoying a strong position in the e-commerce platforms, while it plans to expand its footprint in brick-and-mortar retail.

Focus

on retail expansion

“We are planning to have offline presence and are in discussion with one of the top retailers of the country. If things materialize well then we will start with our collection by mid year. We are also looking at starting our exclusive brand outlets in few select cities like New Delhi-NCR, Bangalore, Pune and Lucknow among others. We are focusing on online e-tailing too,” explains Sinha, divulging details of the company’s retail expansion plans.

The company has partnered top e-retailers and enjoys a dominant position with Jabong, Myntra, Flipkart, and HomeShop18. “We expect to double our transactions as compared to last season. Our social network site has been seeing tremendous response from our customers,” he says.

Brand Vanca’s promoters have a rich experience in the women’s wear industry including accessories production. “When we embarked on retailing, we spent a lot of time analyzing and strengthening our portfolio. We must be one of the strongest IT integrator in this field with 100 percent data accuracy and transparency. This helps in analyzing our data and the dashboards help us react fast,” Sinha sums up.

Fusion wear in the pipeline

Having a strong design and merchandising team, the brand creates 8-10 new styles each day and ensures they reach the market with 15 days of proto approval. The company has been efficient in designing, production and product launch. “We have seen very good response for our designs and are introducing fusion wear and hope to double our sales based on the response we are getting,” explains Sinha.

The company has introduced Indo-western dresses, tunics as a part of its Spring/Summer ’14 range. Elaborating on the positive response being received by its product collections, Sinha says, “Based on season, we do see a spurt in demand. We are strong in winter wear and this year came up with one of the biggest winter wear collection with exclusive leather apparels. Our leatherwear were is expensive in the range of Rs 8,000-10,000 but still we managed to sell them well.”

The brand’s S/S14 collection is vibrant, colorful and peppy. There are lots of Indo western designs to ensure that customers can have a larger variety. “We maintain high standards of garment quality control and this has been our differentiator which helps us get so many repeat customers. Over the last few years, we have been adding a lot of western styles good fabrics and sharp fitting which has leveraged us to the top position. We have added three-four new colours this time, based on international color forecasts that are going to be prevalent in Spring/Summer ’14 season,” he adds.